A blonde woman in a grey matching workout set stands indoors holding a silver beverage can.

rise into you

ASCND

Online nutrition + training coaching women who are done with the all or nothing cycles. Eat enough to finally see the result, build real confidence and still have fun on a Friday.

Meet your coach

A woman in a matching grey athletic set sits calmly in a minimalist, arched stone alcove.

LUCY JANE VINING

I spent the longest time trying to be the smallest version of myself. From dancing to training in the gym, I was under eating and getting caught up in the all or nothing cycle. What helped me was eating more and having the guidance to understand how to actually fuel my body. Learning about nutrition gave me a way forward, and something I wish I’d learnt sooner, you don’t need to be perfect, you just need to be consistent.

That’s a big part of why I created ASCND. I want you to have someone to ask, learn from, and work through the hard parts. Bring me your questions, your struggles, and the little wins. I want to hear it all!! And that goal you can’t stop thinking about? I want to help you give it a real go!! Build strength, aim higher, enjoy becoming, and build a life you can’t wait to wake up to.

The app

MADE FOR YOU

Your training, meals, progress and messages with me, all in one app.

A mobile fitness app dashboard showing a daily schedule of tasks including a morning walk, glutes and legs workout, and

A mobile messaging interface showing a supportive conversation between a coach and a client about nutrition and habits.

A mobile app nutrition screen displaying a food diary, shopping list, recipe categories, and meal selections.

The promise

WHY TRAIN WITH ME

Aim higher. Enjoy becoming.

A simple black outline of a heart shape on a white background.

Food you can trust again

We build up to eating enough, step by step, so you have the energy to train and room for the food you love.

Strength with a plan

A program built around your week, with coaching on technique so every session counts.

Confidence beyond training

Mindset work that breaks the all or nothing cycle, so one off day stays one off day.

Support when it gets messy

Check ins and messages in the app, with guidance whenever you feel stuck.

Client results

HEAR IT FROM THE GIRLS

I am so proud of how good feel in my body at the moment. I had an awards night for work during the week and I felt so good in my dress I even took photos by myself which I NEVER used to do because I knew I would hate the way I look in them!! And I usually would be stealing my boyfriends jacket to put on over my dress ASAP but I didn't even feel the need to do that! It feels so good to be able to feel so much better in my body already even if there hasn't been HUGE changes, it's also just so nice knowing I'm working on myself and that's all that matters!

[name]

Want to say the biggest thank you to the most amazing girl Lucy for the fun reset challenge, the great resources and incredible support. You have been so helpful and kind throughout the month, I'm happy to say I definitely got what l wanted out of it, I feel a lot more on track and grounded compared to this time last month and will absolutely be carrying the habits and structure into September! Sending love to all you girls, I hope you showed yourself you are strong, are feeling proud and know you can do anything!

[name]

I honestly can't thank you enough for all of your support, guidance and encouragement. You've helped me with so much more than just training, you genuinely helped me get my confidence back and feel good about myself again, and I don't think you realise how much that has meant to me. I'm so grateful for everything you've taught me, for always encouraging me and for being someone I've felt so comfortable with throughout the whole process, but this definitely isn't forever! Once life settles down a little, I'd love to come back. And I'm happy to report that I stuck to our plan last week too, which I think is a pretty good reflection of everything you've taught me!! Again, thank you for everything, honestly I'm so grateful I found you! Xxx

[name]

FAQ

QUESTIONS

Can I still enjoy meals out and a social life?

Yes! I want you to build a life you’re excited about, and that includes the things you love. We’ll work together on how your training and nutrition fit into it.

I've had a coach before and it fell apart. What's different?

Nothing gets cut to the extreme. You'll have me in the app whenever motivation drops, we take it slowly so that it lasts.

Do I need to be confident in the gym to start?

No, we'll increase your food gradually so your body and your head can adjust.

Do I have to track everything?

Tracking is a tool to learn from, and we adapt it to what works for you.